NATHAN ELLIS

APPAREL DESIGN / MERCHANDISING / BRAND CONCEPT / LICENSING

Created and developed “White Label” brand for The Sourcing Co. Sold exclusively at Tillys.

Retained to consult on the creation and development of a much anticipated apparel brand from fashion icon ALEXA CHUNG.  The following presentation was created to introduce brand to major US retailers at various levels in order gauge interest and devise best go-to-market strategy.

Approached to help create a new luxury women's specific cycling brand.  Worked closely with brand owners, to realize brand voice, promise and product.  Named MACHINES FOR FREEDOM and interpreted brand vision into a market ready concept. 

Retained to bring SAVANNAH to US market.  Developed go-to-market strategy and brought the brand to major US retailers in hopes of creating a strong US presence along with the Scandinavian and Great Britain launches.

Retained to create trend, mood and initial product concept for new young mens brand by a major apparel manufacturer.